Is White the New Black for Luxury Homes?

Luxury Homes

Image from the Wall Street Journal

According to an article in the Wall Street Journal, white is the new black for luxury Real Estate. The team at Benjamin Moore chose white as the color of the year for 2016 because the New Jersey-based paint manufacturer found that Simply White OC-117 is popular with homebuilders, developers and designers. We’re even seeing a white-on-white look in everything from reclaimed barns to posh penthouses.

“Designers would be paralyzed without white,” says Andrea Magno, who heads the color team at Benjamin Moore, which offers more than 250 shades of white. Last year’s color was Guilford Green.

Staging experts explain that white goes with everything and is not likely going to look dated. It also makes it easy for buyers to envision themselves in the space.

Interior designers agree that white radiates luxury, sophistication and serenity; a setting one could never feel depressed in.

For art collectors, the color makes a perfect backdrop for their collections.

Zillow says add value to your home by applying white paint to highlight the architectural details.

“For the kitchen, people want something warm and inviting,” says Kerrie Kelly, a Zillow Digs design expert familiar with the study. “Often you don’t even really know why you like a home, and sometimes it’s just the color.”

The color white on your walls always looks clean. White ceilings create lightness, for example, and it’s a color that people associate with hygiene and serenity.

“The hue of your walls has a huge impact on your psychology,” says Debbie Zimmer, director of the Paint Quality Institute, a research arm of Dow Chemical Co. “For example, red typically increases appetite and raises blood pressure, and it’s a very stimulating color, whereas white is calming and refreshing.”

White is also a great color to complement gray: a color that has also grown in popularity in the past years. Designers are adding white sofas and rugs as well as white marble surrounding a fireplace. Those color tones don’t distract from the space.

The bottom line: white is one of the most popular hues of all time. You can’t go wrong when you use white!

Do you agree that white is the new black? Before you answer, check this video of white modern luxury house designs. Napa and Sonoma Valleys have plenty of amazing wine country properties that feature the color white. I am happy to share them with you. Just visit my wine country property listings in Sonoma or Napa Valley then call me at 707-953-9456 or via email at